“The Dress” and shared reality

For the better part of the last decade (and perhaps longer), we’ve struggled with the fact that not everyone is living in the same reality. Political polarization is, in my view, less about reasoned differences in policy preferences and more about the fact that we’re not working from the same set of facts. Nothing I can say will convince someone who believes that a secret cabal is trafficking children in the basement of a pizza restaurant. Or more banally, that Joe Biden shut down the country at the beginning of the COVID-19 pandemic.

We recently passed the 10th anniversary of “The Dress,” which some say is the start of all of this.

The Dress was the end of objective reality as we knew it, imo

amy brown 💫 (@amybrown.xyz) 2025-03-13T13:19:59.216Z

Was literally talking to a friend about this last night. The majority of what went viral before The Dress went viral because it reflected some kind of consensus — this is good, this is interesting, this is relatable. After The Dress, virality was permanently changed into a measurement of conflict.

Ryan Broderick (@ryanhatesthis.bsky.social) 2025-03-13T13:22:55.128Z

The day of The Dress, I was interviewing for a job. I wasn’t allowed to have my phone at the facility, so I was offline most of the day. When I got to the airport, I had a chance to catch up on work and also the Internet. I’ll admit that I was a lot more interested in the llamas running loose in Arizona than some photo of a white and gold (don’t @ me) dress.

“The Dress” was definitely a shared experience for those of us terminally online in 2015. Whether it’s the event that tore us apart or not is harder to say. It does seem to mark a turning point, but the same could be said for the deaths of David Bowie and Harambe in 2016.

Instead of a beginning, The Dress might be an end. I see it as the end of shared experiences. With so many entertainment options, we don’t have things like the final episode of “M*A*S*H” or “Seinfeld” to have a shared experience. And maybe that’s part of the reason we don’t have a shared reality.

Leave a Reply

Your email address will not be published. Required fields are marked *