I recently saw a tweet that infuriated me:
“We welcome our customers,” Best Buy training supposedly says, “not greet them.” First off, if you’re doing this, fuck you. This is silly word-lawyering for any job, but particularly for retail. They’re already relatively low-paid and high-bullshit, why are you making it worse?
But even apart from treating your employees like they’re people, there’s a business argument for this. Over-engineering customer service interactions makes them less serving of the customer. Empowering the employees to serve the customer leads to better service. And it turns out better service can help you keep your customers.
By coincidence, I had to deal with a couple of financial firms earlier this week. The first interaction boiled down to “welp, I can’t really do much for you. Go away.” The second, with Fidelity, made me feel like my problem was their problem, too, and it would get solved. Every time I’ve needed something from Fidelity, I’ve felt that way.
The same is true for T-Mobile. Even when it’s possibly not their problem, they do as much as they can to help me solve it. As a result, I’m still a T-Mobile customer, even though the coverage map isn’t as coverage-ful as I’d like. This is in no small part due to the quality of service I’ve received.
In both of these cases, the customer service representatives don’t feel like they’re mindlessly reading from a script. I get the sense that I’m talking to an actual person who wants to solve my problem, not close my case. They don’t seem to be judged on the difference between “greet” and “welcome”.