Full disclosure: I own a small number of shares of Twitter.
Earlier this month, Twitter announced deals to bring more live content to the platform. Bloomberg will provide an original stream 24/7 and many other sources will generate technology, news, sports, and other content. Which makes me wonder if anyone at Twitter actually uses Twitter.
There’s something to be said for telling your users what they want instead of letting them tell you. It worked well for Apple, and of course there’s the famous Henry Ford quote about a faster horse. But this doesn’t seem like a product vision so much as grasping for something that might turn around the stock price. Twitter is a great place for near real time conversations about breaking news and live events, but is it the place to watch those? I’m not convinced.
It’s worth noting that Snap is working on similar deals for Snapchat. Snap is coming off a disappointing earnings report (its first since going public) that saw a 25% drop in stock price. Snap is facing a lot of pressure from Instagram, which is adding features that look very similar to Snapchat’s with the added bonus of being a Facebook property.
Facebook has been strong in user-generated live content, but they don’t seem to be that interested in pursuing Content. Given the success of Facebook, this is either a glaring oversight or a wise decision that other social networks might want to take a lesson from.
But getting back to Twitter, I recently joined the “Twitter Insiders” community. They asked for feedback on a potential new threading feature last week. It’s basically native tweetstorms. One of the survey questions asked what I’d call such a feature. I said “Medium”.