Once upon a time, I artisinally hand-crafted my social media shares. Then I installed the Jetpack plugin for WordPress which handles publicizing to social media for me. Doing it myself suddenly sounded like a lot of work, so I decided not to. Since then, Jetpack has dutifully shared to Twitter, Google+, and LinkedIn whenever I publish a new post.
This has worked out pretty well for me. Most of the meager traffic I get on the day of a new post comes from Twitter, with a few from Google+, and the occasional LinkedIn post. (Don’t you people use RSS readers anymore?) Until earlier this month when suddenly I noticed my new posts weren’t hitting Twitter.
There were no obvious indications about what when wrong, but I did notice that it seemed to roughly coincide with applying a few updates. I started playing around a little bit. All of my posts recently have been scheduled, so I wondered if immediate publication would trigger the publicize feature. Sure enough, it did. (As an aside, at least one person was quick enough to see that tweet and click the link in the brief moment between when I deleted the post and when I deleted the tweet).
Armed with the knowledge that it was only a scheduled post issue, I turned to Google for answers. Pretty quickly I found a WordPress forum thread that seemed to be about the same issue. It had a link to a GitHub pull request for Jetpack that fixed the issue.
Normally, I’d wait for a new release, but this was really hurting my personal brand. So I applied the patch by hand to my install. And that’s how my scheduled posts started hitting social media channels again. If you have a WordPress installation that won’t share, give that patch a try.
I apologize if you missed any of my “terrific” content. It’s all still there for you to read.